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HelloBiome Intelligence
A single intelligence platform that connects microbiome data to the decisions that matter — from formulation and validation to claims and new product development.
The Microbiome Is Driving Skin & Body Health. The Industry Is Still Guessing
The beauty and personal care industry is under pressure to prove biological efficacy — yet most microbiome strategies still rely on surface-level signals, limited testing, and generalized claims. Products are formulated, validated, and marketed as if all skin behaves the same, even when the underlying biology clearly does not.
What’s missing isn’t interest or intent — it’s infrastructure. Without a system that can reliably interpret microbiome data at scale, brands are left making high-stakes decisions based on incomplete insight, slow studies, or results that don’t translate into action. The result: inconsistent outcomes, fragile claims, and innovation that’s harder than it needs to be.
The Principles Behind our Approach
Understanding the microbiome requires moving past surface signals and single data points. These principles guide how HelloBiome transforms complex biology into actionable intelligence.
What You Can See Isn’t What’s Driving Skin & Body Health
Traditional health and beauty products are built based on visible symptoms — oily skin, itchy scalp, etc. But these signals are outcomes, not causes.
Beneath the surface, human health is shaped by a dynamic microbial ecosystem that can’t be understood through appearance alone. We look past what’s visible and into the microbial systems influencing barrier function, inflammation, and resilience.
It’s Not About Good or Bad Bacteria. It’s About Balance
What’s important isn’t the presence or absence of a single organism; it’s a balance between microbial populations. Without a way to measure how far a microbiome has drifted from equilibrium, teams are left reacting to symptoms instead of understanding stability.
HelloBiome measures that drift — giving teams a clear, quantifiable baseline to build decisions on.
The Microbiome Behaves in Patterns — Not Exceptions
At scale, clear biological patterns emerge — recurring configurations across thousands of profiles that explain why products work for some people and fail for others.
By identifying these repeatable signatures, HelloBiome turns isolated data points into biological intelligence that teams can classify, compare, and apply with confidence.
This is where microbiome science stops being academic — and becomes actionable.
Together, these capabilities require a new kind of infrastructure — one designed to detect balance, recognize patterns, and translate microbiome complexity into decisions teams can use.
HelloBiome Intelligence
Our Clinical Claims Studies deliver in vivo microbiome data, before-and-after sequencing, and claims-ready outputs in as little as three days.
1. Inputs
High-fidelity biological data, captured at scale
We start with rigorously collected, real-world microbiome data. HelloBiome manages the full sampling process — from study design and participant recruitment to sequencing and quality control — ensuring data integrity across all surface areas.
This foundation enables consistent, comparable insights across thousands of samples, not isolated lab results.
2. Intelligence
Where data becomes biological understanding
HelloBiome’s proprietary intelligence layer analyzes each sample across more than 22,000 data points, identifying patterns that explain how microbial ecosystems behave — not just which organisms are present.
Across years of research and thousands of participant analysis, we have identified the 8 most common microbiome clusters, the BioProfile™. Using this framework, we assess balance, disruption, and repeatable biological signatures across populations. This is where scoring, segmentation, and interpretation happen — transforming raw sequencing data into structured microbiome intelligence.
3. Outputs
Actionable insight, ready for development and claims
The engine delivers clear, usable outputs tailored to how teams actually work — from microbiome scores and biological profiles to formulation guidance, validation-ready insights, and clinical reporting.
These outputs power faster product development, more precise claims, and confident decision-making across R&D, clinical, and commercial teams.
Across Every Relevant Microbiome
Skin
Scalp
Oral
Intimate
Nose
Body
How HelloBiome Intelligence is Applied
We help teams make smarter decisions earlier—using microbiome intelligence instead of trial and error.
Prove
Clinical Claims Studies
HelloBiome uses the same intelligence engine to power rigorous clinical validation. By pairing microbiome analysis with physical parameters and controlled study design, we generate claims-ready evidence that reflects true biological impact — not just surface-level change.
This enables faster studies, clearer interpretation, and proof teams can stand behind with confidence.
VALIDATE
Clinical Research
Explore biological mechanisms, validate ingredients, and generate publishable microbiome data with a research partner built for rigor and speed. HelloBiome manages the full workflow end-to-end, from study design and recruitment to sequencing, analysis, and interpreted reporting.
You receive biomarker and strain-level insights, statistical endpoint evaluation, and strategic R&D recommendations — not just raw data.
Personalize
Microbiome Test Kit
HelloBiome translates real-world microbiome data into individualized biological insight. Through turnkey consumer testing programs — delivered as white-label solutions for clinics and brands — the platform generates personalized profiles, scores, and recommendations grounded in each consumer’s underlying biology.
This enables meaningful personalization, deeper engagement, and long-term loyalty built on scientific credibility.
CREATE
Microbiome Formulation
HelloBiome applies microbiome intelligence upstream, guiding formulation decisions before products reach clinical testing. By analyzing biological patterns across populations, the platform helps teams design products aligned with real microbiome behavior — from ingredient selection to format and usage.
The result is faster development, fewer failed iterations, and products created with biological intent from the start.
Built for Real-World Impact
Fewer Assumptions, Better Decisions
Move beyond surface signals and one-size-fits-all models. HelloBiome replaces guesswork with biologically grounded insight, enabling teams to make decisions based on how the microbiome actually behaves — not how it’s assumed to behave.
One Source of Biological Truth
R&D, clinical, and commercial teams often work from different datasets and interpretations. HelloBiome aligns everyone around a shared intelligence layer, reducing internal friction and ensuring decisions are made from the same biological foundation.
Speed Without Sacrificing Rigor
Traditional microbiome workflows are slow, fragmented, and hard to scale. HelloBiome is designed for throughput — accelerating testing, formulation, validation and research timelines without compromising scientific integrity or data quality.
Scalable Insight, Not Just More Data
Generating data is easy. Interpreting it at scale is not. HelloBiome transforms complex microbiome data into structured insight that holds up across populations, studies, and product lines — enabling scale without loss of meaning.
Claims You Can Stand Behind
From early development through clinical validation, HelloBiome supports claims grounded in real biological impact. The result is clearer interpretation and evidence teams can confidently defend with partners, regulators, and customers.
A Platform That Grows With You
Microbiome science is evolving fast. HelloBiome is built as a flexible intelligence platform — not a static service — allowing teams to expand use cases, add depth, and adapt as science, markets, and regulations change.
New to the Microbiome?
The microbiome is complex — and you don’t need to be an expert to work with HelloBiome. If you want a deeper understanding of the biological concepts behind our platform, we’ve put together a set of clear, accessible explainers.
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